Salzinger Sheaff Brock, LLC (“SSB” or “we” or “us” or “firm”) is registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser. Brokerage and investment advisory services and fees differ, and it is important for the retail investor (“you” or “client”) to understand the differences. Free and simple tools are available to research firms and financial professionals at http://investor.gov/crs, which also provides educational materials about broker-dealers, investment advisers, and investing.
What investment services and advice can you provide me?
We are a registered investment adviser that offers investment advisory services to retail and institutional clients for a fee. If you open a discretionary advisory account with our firm, we will communicate with you to understand your current financial situation, investment objectives, tolerance for risk, and investment time horizon. Based on what we learn, we will recommend an investment strategy where we are allowed to buy and sell investments in your account without asking you in advance (“discretion”). We review the assets of your accounts on a continuous basis to ensure they are being managed consistently with the applicable investment strategy. We will offer you advice on a regular basis and attempt to contact you at least annually to discuss your portfolio.
We do not restrict our advice to limited types of products or investments. We provide advice with respect to mutual funds, closed-end funds, ETFs, individual equities, options, and cash equivalents. While we may opine on many matters pertaining to the investment markets and other financial-related issues, we are not tax advisors, insurance experts or estate attorneys.
We have established a separate account minimum of $200,000 for our investment advisory services. This is negotiable at our discretion.
Given my financial situation, should I choose an investment advisory service? Why or why not?
How will you choose investments to recommend to me?
What is your relevant experience, including your licenses, education, and other qualifications? What do these qualifications mean?
Additional Information. More detailed information about our investment advisory business, client types, account minimums, and investment strategies is included in Item 4 in our Form ADV, Part 2A (“Brochure”).
What fees will I pay?
You will be charged an ongoing quarterly fee paid in advance based on the value of the investments in your account as of the end of the prior quarter. The more assets in your account, the more you will pay in fees, and we, therefore, have an incentive to encourage you to increase the assets in your account. Our maximum investment advisory fee is 0.96%. Our fees vary and are negotiable. Our advisory fees will be automatically deducted from one or more of your advisory accounts. Our financial planning fees are stand-alone fees that are hourly and range from $75 to $500 or you can elect a one-time project fee that ranges between $500 and $20,000.
You may pay custodial and securities broker-dealer execution fees, such as commissions, charged by the custodian and executing broker-dealer. Our asset-based fee is separate and distinct from the custodian and broker-dealer executions fees. Some investments, such as mutual funds, index funds, and exchange traded funds, charge additional fees, such as the underlying manager’s fee and fund overhead expenses, that will reduce the value of your investments over time.
Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?
Additional Information. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For more detailed information about fees and compensation, please refer to Item 5 in our Form ADV, Part 2A, your investment management agreement, and mutual fund prospectuses.
What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have?
When we act as your investment adviser, we have to act in your best interests and not place our own interest ahead of yours. At the same time, the way we make money creates some conflicts with your interest. You should understand and ask us about these conflicts, because they can affect the investment advice we provide to you. Here are some examples to help you understand what this means.
Affiliated Advisors. One of our principal shareholders, Sheaff Brock Capital Management, LLC, also owns Sheaff Brock Investment Advisors, LLC; Innovative Portfolios, LLC; Trust Advisors, LLC; and SBAuer Funds, LLC, in whole or in part. Certain members of our firm may be separately licensed as an investment adviser representative at one of the affiliated firms. The recommendation of one of our affiliated advisors, their mutual fund or exchange traded funds (Auer Growth Funds, Dividend Performers ETF, or Preferred-Plus ETF) may serve the economic interests of this principal shareholder.
Custodian. We may recommend a particular custodian to custody your assets, and we may receive support services and/or products from that same custodian, certain of which assist us to better monitor and service your account while a portion may be for the benefit of our firm or one of our affiliated advisors.
How might your conflicts of interest affect me, and how will you address them?
Additional Information. More detailed information about our conflicts of interest is included in Items 4, 5, 10, 12 and 14 in our Form ADV, Part 2A.
How do your financial professionals make money?
Our Portfolio Manager, a principal shareholder of our firm, is compensated based upon the profitability of the firm. Other financial professionals are compensated through salary. Our financial professionals receive no product sales commissions or other forms of payment from managing our clients’ assets.
Do you or your financial professionals have legal or disciplinary history?
No. We have no legal or disciplinary history to report. Free and simple search tools are available to retail investors who visit http://investor.gov/crs to research our firm and financial professionals.
As a financial professional, do you have any disciplinary history? For what type of conduct?
Who is my primary contact person? Is he or she a representative of an investment adviser or a broker-dealer?
Who can I talk to if I have concerns about how this person is treating me?
Additional Information. For additional information about our investment advisory services or a copy of this disclosure, please contact Audrey Bruch, Chief Compliance Officer, at 866.575.5700. The Form CRS is also posted to our website at https://salzingersheaffbrock.com.
The following sentence was included in the “What fees will I pay” section:
Our financial planning fees are stand-alone fees that are hourly and range from $75 to $500 or you can elect a one-time project fee that ranges between $500 and $20,000.
The following was deleted from the “How do your financial professionals make money” section:
Nonetheless, a representative of our firm is licensed as registered representative of Foreside Fund Services, LLC, member FINRA. The individual may receive sales commissions on certain transactions executed by outside unaffiliated investors or investment advisory firms. Please note that commissions are not imposed when clients are engaged in our investment advisory services.
MARK SALZINGER’S INVESTMENT PHILOSOPHY
The goal at Salzinger Sheaff Brock is simple—more return with less risk.
Mark Salzinger, Chief Investment Officer of Salzinger Sheaff Brock, utilizes his extensive knowledge of financial history, investment analysis, geopolitical analysis, fund-manager techniques and behavioral finance to invest more in undervalued areas of the market and less in overvalued areas. He implements his strategies mainly with actively managed funds possessing excellent potential for future returns and with low-expense index mutual funds and ETFs.
Of course, investing carries risk and past results are no guarantee or indication of future returns.